About – PEEC

Pangasinan East Eye Center

Pangasinan East Eye Center is a complete and state-of-the-art ambulatory ophthalmic surgical center in Urdaneta City which provides services to patients from all over North Luzon and other adjacent regions of the Philippines. It is the first of its kind in the area and has served as a model for similar facilities to be established in nearby provinces.

The PEEC, a brain child of Dr. Cheryll A. Carancho, opened its doors to the public in February of 2006. At that time, she was an Ophthalmologic Consultant at the Metro Urdaneta Specialists. It initially started with several consultants including Vitreo-Retina, Refractive and Cornea specialty. Its aim was to provide quality yet affordable eye-care services.

To provide more coverage to eye patients availing its services, the PEEC, since its inception, worked to become a PhilHealth accredited institution. It also forged alliances as Ophthalmologic Healthcare provider for HMO’s like Maxicare, Medicard, Pilipinas Generali, Valuecare, Carewell and AsianCare.

Dr. Carancho and her team of consultants’ hard work paid off. As more patients were rendered quality eye-care by this pioneer ophthalmologic facility, word of mouth catapulted the center to having throngs of patients availing of its varied services. Its old location at the Rocca Building in Alexander Street proved too small to accommodate the large number of patients coming daily.

As a result, a new and better building was opened along McArthur Highway in 2013. Several modern equipment were also procured making the Pangasinan East Eye Center the first eye-care facility to offer the most advanced yet reasonably affordable ophthalmologic care in Northern Luzon.

Today, after a decade of quality and optimal services to over 15 000 OR and 134 000 OPD patients, PEEC continuous to fulfill its mission to deliver highly specialized ophthalmologic services combined with state-of-the-art ophthalmic equipment.

Our Mission

Guided by moral, ethical, and spiritual values, we commit ourselves to provide quality ophthalmic healthcare for the benefit of the Filipino people through:

Delivery of highly specialized ophthalmologic services combined with state-of-the-art ophthalmic equipment
Using a patient-as-partners model centered on the values of trust, compassion, and respect
Sound institutionalization of the Philippine Department of Health (DOH) policies
Dynamic and continuous staff development and training
Developing a referral network and evolve as the center for complex eye problems particularly serving the province of Pangasinan and neighboring provinces of Northern Luzon.

Our Mission

The PEEC Code of Conduct outlines the values, principles and standards of conduct that guide our actions and interactions. It is at the heart of the PEEC bylaws, principles, directives, policies, procedures, protocols, standards codes of practice and any other applicable guidelines, regulations and directives that set out how we conduct ourselves as we carry out our work on behalf of our clients.

Work in the best interests of our patients and clients
Act fairly and objectively
Recognize and address conflicts of interest
Think about how our actions may impact our patients, co-workers, clients and community partners
Exercise our best judgment
Protect the confidentiality of the information entrusted to us
Come forward if we see something significant or material that we think is not in the best interests of our patients or our organization
Have the courage to stand up for what is right